Fresh for 2010, Bench have created an inspiring collection for their new range this season. Building on separate stories for the season and still delivering raw heritage pieces with quirky unexpected graphics, new extreme silhouettes are introduced with increased style injections. The summer's bright and unexpected elements of the brand are exposed.
The Bench men's and ladies collections have developed their own identities by interpreting the three music inspired themes differently. These represent Bench's personality and reflect its strong heritage with music. Play Pause and Fast-forward depict a different part of the brand's unique character... Play symbolises Bench's fun, off beat and energetic side. Pause reflects on its laid back ways on city life while Fast-forward represents the forward thinking nature of the brand.
The SS10 ladies range grasps the new themes and reinvents each one by giving them their own distinctiveness. Exploration and creativity within city living bring the collection to life with elements of future folk and hand drawn illustrations creating a more feminine focused collection. Transitional red, blue and purple tones have been warmed up for spring and infused within this first phase. 50's inspired checks soften the range and add a more flirty feminine touch whilst skinny jeans teamed with fast forward graphical tees lends itself for a more rock n roll look.
The SS10 men's range pays homage to music with a forward thinking look expressed through inspirations drawn from deep city roots. Providing an unexpected twist with hand painted urban art and graffiti versions of the Bench logo, classic colours like 'Moonbeam' and 'Black Olive' sit alongside bolder brights 'Radiant Yellow' and 'Tango Red'. Fused together the three themes form a basis for an exciting and innovative range where the brand takes you on a journey into the Bench archive, pulling out classic styles and effortlessly adding functional twists to suit modern day urban demands with unexpected slants.
Kidswear launches its first every products online this season for boys and girls aged 2-16 years. Inspired by the main adult ranges and seasonal themes, the collections are mini replicas of the multi-functional urban street wear, with a quirky twist, and with this, the themes Play, Pause and Fast-forward are carried through. Play reflects a summers' day, colours heightened by the sun rays. The spirit of the Bench boy and girl are fun, active and full of life. Pause is a time for rest, reflection and heritage. Fast-forward goes into the early evening, toward the night where Bench kids come to life. After school hours give way to friends, sport and music as the hazy sunset glistens through the city skyline.
Maintaining the brand values and personality, the boys and girls ranges offer confident styling for miniature cheeky urbanites. The range draws upon classical updated styles together with new territory and on trend developments
